Sep 26, 2023

How using short-form video can support your company with diversity and inclusion

How short-form video can support DE&I in hiring...

How using short-form video can support your company with diversity and inclusion

Using Short-Form Video on Job Listings to Supercharge Diversity and Inclusion 🎥💫

In today's warp-speed job market, diversity and inclusion aren't just buzzwords; they're the secret sauce for a workplace that sizzles with success. Companies have woken up to the fact that fostering diversity and inclusion isn't just the right thing to do—it's a strategic superpower! And guess what? Short-form videos are here to help, making their way onto job listings like a superhero with a cape. 🚀

The Power of Visual Storytelling 🌟

Let's face it: visuals are like the magician's wand of communication. Remember that saying, "A picture is worth a thousand words"? Well, when it comes to job listings, this concept holds true. Short-form videos, which are concise and engaging, provide an excellent platform for visual storytelling.

Humanise Your Company with a Dash of Wit 😄

Short videos on job listings allow you to humanise your company. Instead of a snooze-inducing text-heavy listing, picture this: potential candidates getting a sneak peek into your workplace culture, the quirky colleagues, and that one guy who's secretly a salsa champion. 🕺💃

A Platform for Inclusivity

One of the key challenges in diversity and inclusion efforts is ensuring that underrepresented groups feel welcome and valued in the workplace. Short videos can be a powerful tool to communicate your company's commitment to diversity. Share stories of employees from various backgrounds discussing their career growth within the organisation. Highlight affinity groups and their activities, demonstrating a supportive environment.

Showcase Diverse Leadership 🌟🦸‍♀️

Diversity at all levels of leadership sends a strong message about your company's commitment to inclusion. Short-form videos can introduce potential candidates to diverse leaders within your organisation. Share their career journeys, the challenges they've overcome, and the impact they've had on the company's culture and success. Representation matters, and these videos can inspire candidates who may not have previously considered your company.

Highlight Inclusive Policies with a Side of Quirkiness 🤓📜

Inclusion isn't just about having a diverse workforce; it's about creating an environment where everyone can thrive. Use short videos to highlight your company's inclusive policies and practices. This could include flexible work arrangements, mentorship programmes, or accessibility initiatives. Candidates who value these policies will be more likely to apply, knowing that your company aligns with their values.

A Tool for Skill-Based Assessments

Diversity and inclusion also mean providing equal opportunities for all candidates, regardless of their backgrounds. Short videos can be used to assess skills more effectively. For instance, instead of traditional written tests, you can ask candidates to submit short video responses to relevant questions. This approach levels the playing field and allows candidates to showcase their skills in a format that may be more comfortable for them.

Enhanced Transparency

Transparency is a critical element of diversity and inclusion efforts. Short videos can provide transparency by showing potential candidates what to expect in terms of workplace culture, expectations, and growth opportunities. Candidates who have a clear understanding of what they are signing up for are more likely to be satisfied employees.

Promote Employee Resource Groups

Employee Resource Groups (ERGs) play a vital role in fostering diversity and inclusion. Short videos can promote ERGs and the work they do within the company. Feature members sharing their experiences and the impact of these groups on their professional journeys. This not only encourages candidates to apply but also encourages current employees to join these valuable networks.

Creating a Safe Environment

Highlighting that your work environment is a safe place for different groups is an important factor in attracting them. Short videos can visually demonstrate your commitment to providing an inclusive and safe space for employees from diverse backgrounds. Showcase employees of different backgrounds collaborating, sharing their experiences, and emphasising the importance of a supportive workplace culture.

Videos: A Thousand Pictures in a Single Frame 📽️🖼️

In today's digital era, videos are the Gen Z favourite form of media. But here's the kicker: videos aren't just about moving pictures; they're about telling a thousand stories in a single frame. 🎥🌟

Videos are more than just a trend; they're a dynamic medium that can help you convey not just what your company does, but who you are. They're your chance to showcase your workplace culture, the diverse people who bring it to life, and the kind of atmosphere that makes your company unique.

So, in the age of video, embrace this dynamic medium to not only attract diverse candidates but also to let them see, hear, and feel what it's truly like to be part of your team. 🌈🤩👥

Remember, a well-crafted video can capture the essence of your company in a way that resonates with potential candidates, making it a powerful tool in your diversity and inclusion toolkit. 🚀🎬💫

Did You Know? On Swivel's platform, candidates typically spend 6 times longer on a job advert that features short-form video than traditional text-based ads?

Conclusion: Lights, Camera, Inclusion! 🎬🌍

Short-form videos in your job listings can be your secret weapon in boosting diversity and inclusion efforts. They help you humanise your company, showcase diverse talent, communicate inclusive policies, and promote transparency—all with a splash of humour and a pinch of wit.

Remember, diversity and inclusion are not checkboxes; they're the heartbeat of a vibrant workplace. Short videos can be your trusty sidekick on this exciting journey, helping you attract a diverse pool of talented candidates who resonate with your company's values and mission.

So, as you jazz up your job listings, consider the impact that short-form videos can have on your diversity and inclusion initiatives. It's not just about finding the right candidate; it's about creating an inclusive workplace where everyone feels like a star on the red carpet of their career. 🌟🎥🌈

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